Dynamic, results-driven marketing and sales leader with 12+ years of cross-industry experience in social media management, event coordination, sales leadership and business development. Skilled at building brands from the ground up, creating high-performing teams and improving processes to boost profits. Strong communicator who converts analytics into actionable strategy and measurable growth.
Analytics & Reporting: KPI tracking, performance analysis, and strategic decision-making
Tools & Platforms: WordPress, IXACT Contact, DocuSign, Google Analytics, Adobe, HubSpot, Klaviyo, Salesforce, MS Office, Canva
EXPERIENCE
Sales & Event Director | WCI Health / N. FL Entheogenic Conference | Jax, FL | Jan 2023 – Present
- Created and launched digital marketing campaigns to boost awareness, engagement, and attendance
- Prospected, acquired and maintained all sponsor, vendor & partner relationships
- Led team member & volunteer training focusing on safety, efficiency and attendee experience
- Managed operations to execute events on time and on budget from conception to completion
Sales Director | Naturepay | Remote | December 2021 – March 2025
- Managed and coached a national sales team to improve closing ratios and client satisfaction
- Represented the brand at cannabis industry events across the U.S., acquiring new accounts
- Employed phone closing techniques and email marketing strategies to generate leads
- Analyzed performance reports to identify growth opportunities and streamline sales workflows
Sales & Marketing Director | Condaxis Coffee & Tea | Jax, FL | March 2022 – December 2022
- Created new sales process for increased profits, designed new streamlined marketing materials
- Improved SEO of website, increasing online sales, managed instagram, facebook & Tiktok
- Prospected and acquired new distributors to reduce costs and improve supply chain
- Increased account retention by implementing in-person visits & a triage workflow for service
- Developed and maintained strategic referral partnerships that increased account volume
Media Account Executive | Sensi Media Group | Remote | January 2021 – March 2022
-Traveled to industry conferences to represent the brand, gaining new accounts
- Managed accounts with curated marketing plans tailored to each client’s goals and KPIs
- Organized and hosted events that increased visibility and advertiser ROI
Internet Sales Specialist | AutoNation | St. Pete, FL | December 2019 – June 2020 (shutdown 6/2020)
- Sold three vehicles in first week before formal training by leveraging closing skills
- Secured a $60K vehicle sale with a one-call close from out-of-state customer in second week
- Completed AutoNation sales training certification and finished at the top of the class
- Transferred within 60 days to a new location to boost online sales performance
Sales & Marketing Manager | MMX OEM FAB Inc. | Largo, FL | Feb 2016 – Dec 2019
- Completely rebranded the company, developed website and managed facebook and twitter
- Built a network of distributors and managed team of in-house welders and outside salespeople
- Implemented new operational procedures to streamline conception, design, manufacturing, and delivery processes, resolving timing issues and reducing labor costs by 20%
Digital Marketing Manager | Metamorphosis Consulting | Vero Beach, FL | June 2015 – January 2016
- Designed, wrote copy for, and launched a 41-page website for a new housing development
- Edited & published daily blog on WordPress and managed facebook and twitter accounts
- Designed marketing material (EDDMs, biz cards, flyers, postcards, e-blasts w/ IXACT contact)
- Provided weekly activity reports for 20+ clients w/ schedules, sales goals, and income statement
Sales Manager |PRGI Inc. “The Law Offices of Albert J. Lazo” Davie, FL | Mar 2013 – Mar 2015
- Managed a department of 30+ in-house sales reps and several hundred overseas sales reps
- Traveled solely to Cebu, Philippines to recruit, hire, and train 60+ sales reps
- Composed training materials and scripts for ultimate efficiency and increased closing ratio
- Trained new sales teams and implemented processes (including DocuSign) that increased production from an average of 5 sales per week to 125 sales per week within four months
Owner / Operator | fortlauderdalenightout.com | Fort Lauderdale, FL | Jan 2011 – Jun 2016
- Created a unique online directory by selling partnerships to local businesses
- Increased web traffic 200% with SEO, managed all social media (facebook, twitter, instagram)
- Produced local events that increased advertiser revenue and community relationships
Customer Service Manager | sweetjojodesigns.com | Sunrise, FL | August 2008 - November 2010
- Trained all new employees, and created new training materials to increase sales
- Assisted with product design and development, implemented a new product (memo boards)
- Introduced a plan of management succession in order to improve communication
EDUCATION - Broward College | 2007-2009 | Hollywood, FL (Studied Business Administration)
CERTIFICATIONS - 214 Life Insurance License - (#G095130) Obtained Feb 2025
Principals only. Recruiters, please don't contact this poster.